Five charity campaigns you need to know about

Here are five charity campigns that are aiming to make a real difference


1) Group B Strep – Why Guess


The Why Guess campaign wants every woman tested for Group B Strep

You might not have heard of it but Group B Strep, known as GBS, is the most common cause of life-threatening infection in newborn babies, causing septicaemia and pneumonia, and is the leading cause of meningitis in babies under three months.

Government officials have repeatedly insisted there is no evidence to support universal screening for GBS. Current guidelines only recommend testing women deemed to be ‘at risk’

This is despite the fact it is carried by one in four women and infects as many as 400 newborns in the UK every year. The GBS’s Why guess when you can test campaign wants every woman to be tested

2) Lullaby Trust – Back to Sleep

Lullaby Trust

The Back to Sleep campaign has made a real difference

The Lullaby Trust’s Back to Sleep campaign has made a huge difference.

Less than a generation ago mums were encouraged to put their babies to sleep on their stomachs. This campaign changed all that – and reduced the rate of Sudden Infant Death Syndrome (SIDs) by half.

It says you should always place your baby on their back to sleep on a firm surface –  and not on their front or side (unless your doctor has advised you of a medical reason to do so). This goes for naps as well.

Common thinking is that when baby is placed to sleep on her stomach, this narrows their airway and causes them to re-breathe air they’ve already inhaled. This lack of oxygen could contribute to the risk of SIDS.

Once your baby can roll from back to front and back again, on their own, they can be left to find their own position

3) RoSPA -Blind Cord Safety Campaign

Make it safe

Blind cords can be more dangerous than you realise

Black out blinds seem like a must when you want to keep your little one’s room dark. But blind cords can be life threatening. The RoSPA campaign means that European safety standards regulations now require that all looped blind cords come with some kind of safety device to address the issue of loose cords.

This can be a cleat attached to the wall, so the cords can be safely tucked away, or a break connector that, as its name suggests, causes the cord to break when a weight pulls on it. The problem with cleats is that they can easily go unused.

So the campaign now aims to raise awareness among parents, grandparents and carers to ensure that looped blind cords are kept out of the reach of children.


4) Count the Kicks

Count the Kicks

Monitor your baby’s movements before they are born

You may have been told your baby’s movements slow down near the end of pregnancy or if you have 15 movements a day your baby is fine. These are myths the Count the Kicks campaign aims to dispell.

They are trying to educate pregnant women on the importance of monitoring their baby’s movements and reporting any change in their baby’s regular pattern of movement.

A decrease in foetal movement is a key warning sign that a baby is struggling in the womb and early delivery could save nearly a third of stillborn babies.

Their motto is to empower mums-to-be with knowledge and confidence.


5)  Newborns and coldsores

Coldsore awareness

Mum Claire Henderson has made an impassioned plea on Facebook about the dangers of coldsores

The coldsore virus may be harmless to adults but to newborn babies it can be fatal. And it can be spread by a simple kiss. Doncaster mum Claire Henderson has taken to Facebook to spread the word after her little girl Brooke had to spend five days in hospital with horrific blisters that could have caused liver and brain damage.

Fortunately for Claire she noticed the signs early and rushed her daughter straight to A&E.  Baby Brooke had to spend three days on a drip and two further days under observation. But with 85% of the population carrying the virus it’s something we all need to be aware of.